THE BRAND
Feathered Fetters Apparel is a Christian lifestyle brand founded in Memphis, TN on Biblical principals and dedicated to proclaiming the gospel and glorifying Jesus Christ through biblically inspired apparel. The brand's name was inspired by several images given throughout scripture which we stand on as the foundation of our purpose.
Psalm 91 is full of many wonderful promises of God to those who love Him. Verse 4, in particular, provided an inspiring image of God's care for His people. It says, "He will cover you with His feathers; under His wings you will find refuge; His faithfulness is a shield and rampart." That's an amazing promise!
Matthew 11:28-30 blesses with even more awesome promises straight from Jesus to you! He says, "Come unto me, all ye that labour and are heavy laden, and I will give you rest. Take my yoke upon you, and learn of me; for I am meek and lowly in heart: and ye shall find rest unto your souls. For my yoke is easy, and my burden is light."
When we come to Him, Jesus takes all the heavy burdens of this world that keep us bound to lifestyles of sin which separates us from His Holy presence and exchanges it for His "easy yoke and light burden" - and thus our name was born.
We hope to be a blessing in the lives of men and women of all ages, races, and cultural backgrounds. Our mission is to share the freeing truth of the gospel to uplift and inspire Jesus-centered revolution in the culture of generations to come.
THE LOGO
Our logo and branding components have significant meaning.
Blue is a color which Biblically represents the Spirit of God, Heaven, Godly service and living, the riches of heaven, and faith. The two bonded feathers represent God’s love which nothing can separate us from and His promises of freedom, peace and protection found in Christ.